The Real Estate CRM Built for UAE Brokerages

Real estate CRM features for UAE agencies

• Listings & inventory: Resale, off-plan and rental listings in one guided workflow, with bulk Excel/CSV import and permit-ready publishing for Dubai and Abu Dhabi.
• Portal syndication: Hosted listing feeds for Bayut, Property Finder and Dubizzle, so one listing update reaches every portal.
• Lead management: Capture leads from portals, your website and WhatsApp, route them with assignment rules, and track every call, viewing and note.
• Deals & commissions: A deals pipeline from offer to close, with configurable commission splits and commission statements.
• Co-broking: Match buyer briefs to partner-agency inventory with split terms agreed up front.
• Team & HRMS: Agent records, broker-card and licence details, attendance, leave, and role-based access control.

Frequently asked questions

What is TruX Connect?

TruX Connect is a real estate CRM built for brokerages in the United Arab Emirates by TruEstates.ai. It brings listings, leads, deals, commissions and team management into one platform, configured for how UAE agencies work.

Who is TruX Connect for?

Real estate brokerages and agencies in Dubai, Abu Dhabi and across the UAE — from boutique teams to multi-branch agencies — handling off-plan, secondary-market sales and rentals.

Does TruX Connect integrate with Bayut, Property Finder and Dubizzle?

Yes. TruX Connect publishes hosted listing feeds that Bayut, Property Finder and Dubizzle pull from, so you manage a listing once and every connected portal stays in sync.

How does TruX Connect handle DLD and ADREC advertising permits?

Listings in Dubai and Abu Dhabi cannot be published until an advertising permit number or permit QR code is on file, which helps agencies avoid advertising without a valid permit.

Can I manage WhatsApp leads in the CRM?

Yes. TruX Connect includes a shared WhatsApp inbox, and leads from portals, your website and WhatsApp land in one pipeline where assignment rules route them to the right agent.

How are agent commissions calculated?

You configure commission rules and splits for agents, managers and the agency. When a deal closes, TruX Connect calculates each share and produces commission statements.

Can agencies co-broke deals on TruX Connect?

Yes. The co-broking exchange matches buyer briefs to inventory shared by partner agencies, with the commission split agreed up front and recorded on the deal.

How is TruX Connect different from a generic CRM like Salesforce or HubSpot?

Generic CRMs need months of customisation to fit UAE real estate. TruX Connect ships with listings, permits, portal feeds, co-broking, commissions and agency HR built in, so a brokerage can start working on day one.

Is there a free trial?

Yes. Register your agency to start a free 14-day trial. The TruEstates team reviews each registration before the agency workspace is activated.

Is my agency data secure?

Each agency works in its own workspace, and profiles, permission sets and field-level security control exactly what every user can see and change.

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